You Have a Social Media Program

Woman surrounded by social media bubblesYou have a social media program whether you know it or not: People are talking about you. And they’re probably doing it online whether you’re there or not.

They’re talking about your products. They’re talking about your services. They’re talking about your customer service.

Your competition is most definitely talking. They may even be listening.

So why aren’t you engaged in the conversation?

Social media isn’t as scary as the gurus want you to think.

Phone off the hookEvery time I attend a business event I am inevitably asked what I do. “My passion is helping small businesses connect with their customers online and off using social media, blogging,…”

Her body shifts uneasily. There’s a measurable distance now between us. We’re both uncomfortable. Continue reading

What I see when you auto DM me on Twitter, Part I

Whenever I receive an auto DM on Twitter, I have to resist the overwhelming urge to unfollow. Here is an example of an auto-DM I recently received and what I’m thinking as I read it.

Disclosure: I don’t know Larry, or any of the other individuals in subsequent posts, personally. They may be perfectly fine people with the best of intentions. I’m just using their DMs as examples.

Screen shot of a tweetLarry, Larry, Larry. {shakes head} I’ve only just started following you. We haven’t even had a conversation and here you go trying to take our relationship to the next level. You’re scaring me just a little bit. That and the dark glasses. What’s up with that?

 

Social media is for conversation, not broadcasting.

Person holding a megaphoneI read with interest the OregonOnline article, Small Business Owners Struggle to Turn Social Media “Likes” Into Sales. While there were some very good points made, I never felt like the writer pulled the piece together and and concluded with a valid point.

Good take-aways from the article:

  • Understand where your clients are spending their time. Spend time in that space with them.
  • Social media levels the playing field. Continue reading