Fish where the fish are

This week there has been a lot of focus on two things:

  1. The former MAGA president’s impending indictment and
  2. What will happen with TikTok.

I can’t control the outcomes in either case, so there’s no point in worrying. But the uncertainty around TikTok reminded me of this: you’ve gotta fish where the fish are.

When my friend Finale dragged me over to TikTok last year she understood what I did not: that I needed to be fishing there if I wanted to catch anything. Because TikTok is where my audience lives.

Consider these TikTok statistics: Continue reading

Women Who TikTok

My friend Finale Norton pushed me onto–errrrr, I mean “inspired me to join” TikTok April 2022. I told her I’d draft 100 TikToks, and see if it was worth it. One hundred TikToks later…yes, she was right. I found my community on TikTok.

So when Finale asked me to interview some women who were making a profound impact using their voices on TikTok, I got to work. Gary Carter Green from You Can’t Beat Blue produced this 3-minute video of the 5 women I talked to. Take a look.

It was a thrill to appear with Finale on Network NoVA’s Friday Power Lunch as she introduced the video, and I got to talk with the other panelists about the importance of TikTok in political organizing. You can watch our segment at the 17:27 mark.

Spoiler alert: here’s why it’s important to be on TikTok: We all need to be in all the places because the messenger is just as important as the message.

 

 

You Have a Social Media Program

Woman surrounded by social media bubblesYou have a social media program whether you know it or not: People are talking about you. And they’re probably doing it online whether you’re there or not.

They’re talking about your products. They’re talking about your services. They’re talking about your customer service.

Your competition is most definitely talking. They may even be listening.

So why aren’t you engaged in the conversation?

Social media isn’t as scary as the gurus want you to think.

Phone off the hookEvery time I attend a business event I am inevitably asked what I do. “My passion is helping small businesses connect with their customers online and off using social media, blogging,…”

Her body shifts uneasily. There’s a measurable distance now between us. We’re both uncomfortable. Continue reading