Are you on Threads yet? It’s basically what Twitter used to be, and it’s glorious. Come find me there. Here’s a direct link to my profile. Let’s connect.
@maryrarick Are you on Threads yet? If not, why not? #Threads #Twitter #meta #socialmedia
This week there has been a lot of focus on two things:
I can’t control the outcomes in either case, so there’s no point in worrying. But the uncertainty around TikTok reminded me of this: you’ve gotta fish where the fish are.
When my friend Finale dragged me over to TikTok last year she understood what I did not: that I needed to be fishing there if I wanted to catch anything. Because TikTok is where my audience lives.
Consider these TikTok statistics: Continue reading
My friend Finale Norton pushed me onto–errrrr, I mean “inspired me to join” TikTok April 2022. I told her I’d draft 100 TikToks, and see if it was worth it. One hundred TikToks later…yes, she was right. I found my community on TikTok.
So when Finale asked me to interview some women who were making a profound impact using their voices on TikTok, I got to work. Gary Carter Green from You Can’t Beat Blue produced this 3-minute video of the 5 women I talked to. Take a look.
It was a thrill to appear with Finale on Network NoVA’s Friday Power Lunch as she introduced the video, and I got to talk with the other panelists about the importance of TikTok in political organizing. You can watch our segment at the 17:27 mark.
Spoiler alert: here’s why it’s important to be on TikTok: We all need to be in all the places because the messenger is just as important as the message.
You have a social media program whether you know it or not: People are talking about you. And they’re probably doing it online whether you’re there or not.
They’re talking about your products. They’re talking about your services. They’re talking about your customer service.
Your competition is most definitely talking. They may even be listening.
So why aren’t you engaged in the conversation?
Every time I attend a business event I am inevitably asked what I do. “My passion is helping small businesses connect with their customers online and off using social media, blogging,…”
Her body shifts uneasily. There’s a measurable distance now between us. We’re both uncomfortable. Continue reading
Have you ever heard people being criticized for not being more active on social media? “You never see them on Twitter anymore.” {shakes head} “I used to see them all the time.”
Step back one quick moment. It’s not about doing it just to be doing it.
What’s the purpose of social media? Continue reading
I always think the best kinds of welcomes are public and personal. Note how this new friend has taken the time to read my bio. By welcoming me in an open message on Twitter they’ve also proudly introducing me to their Twitter followers. And that is a true welcome! Thanks, Dean and Bek!
And a final example:
We’ve only just met and already you’re asking me for a favor. This already feels like a one-sided relationship. I can see where this is going, and I want out.
And a third example of what he said and what I thought:
Thanks, but no thanks. Your website information should be part of your profile not part of your handshake.
Here’s another example of what I read when I see your auto DM:
The sentiment is nice enough, Mark, but I just don’t buy that this is the way you normally talk to people. “Endeavor to always keep it interesting”? Umm…no.