In the moment May 19, 2011, felt like the best of times for social media, and Twitter in particular. Two friends and I had just finished writing our second Social Media Optimization (SMO) book, the Twitter Tracker, to help organizations, businesses and individuals plan, post and measure their social media successes. And my friend Cheryl Bledsoe invited me to be a panelist at Jeff Pulver’s 140 Conference to talk about the ROI of social media. They called it Twitterdipity.
An early adopter of Twitter, I soon learned that the power of the platform was in making connections with likeminded people. And so I began to connect with local folks on Twitter, develop relationships and then meet select people offline.
This conference panel offered me the opportunity to talk about how I met Noland Hoshino in real life, after first connecting with him on Twitter. We went on to write the SMO Books together.
You can catch my segment starting around the 6:30 mark.
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