You have a social media program whether you know it or not: People are talking about you. And they’re probably doing it online whether you’re there or not.
They’re talking about your products. They’re talking about your services. They’re talking about your customer service.
Your competition is most definitely talking. They may even be listening.
So why aren’t you engaged in the conversation?
Every time I attend a business event I am inevitably asked what I do. “My passion is helping small businesses connect with their customers online and off using social media, blogging,…”
Her body shifts uneasily. There’s a measurable distance now between us. We’re both uncomfortable. Continue reading
I read with interest the OregonOnline article, Small Business Owners Struggle to Turn Social Media “Likes” Into Sales. While there were some very good points made, I never felt like the writer pulled the piece together and and concluded with a valid point.
Good take-aways from the article:
Newsflash: Not everyone should be on social media all of the time. In fact, there are many times when you should step away from the Twitter.
Don’t tweet when… Continue reading