Fish where the fish are

This week there has been a lot of focus on two things:

  1. The former MAGA president’s impending indictment and
  2. What will happen with TikTok.

I can’t control the outcomes in either case, so there’s no point in worrying. But the uncertainty around TikTok reminded me of this: you’ve gotta fish where the fish are.

When my friend Finale dragged me over to TikTok last year she understood what I did not: that I needed to be fishing there if I wanted to catch anything. Because TikTok is where my audience lives.

Consider these TikTok statistics: Continue reading