This week there has been a lot of focus on two things:
- The former MAGA president’s impending indictment and
- What will happen with TikTok.
I can’t control the outcomes in either case, so there’s no point in worrying. But the uncertainty around TikTok reminded me of this: you’ve gotta fish where the fish are.
When my friend Finale dragged me over to TikTok last year she understood what I did not: that I needed to be fishing there if I wanted to catch anything. Because TikTok is where my audience lives.
Consider these TikTok statistics: Continue reading