Tag Archives: TikTok

Fish where the fish are

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This week there has been a lot of focus on two things:

  1. The former MAGA president’s impending indictment and
  2. What will happen with TikTok.

I can’t control the outcomes in either case, so there’s no point in worrying. But the uncertainty around TikTok reminded me of this: you’ve gotta fish where the fish are.

When my friend Finale dragged me over to TikTok last year she understood what I did not: that I needed to be fishing there if I wanted to catch anything. Because TikTok is where my audience lives.

Consider these TikTok statistics: Continue reading →

Women Who TikTok

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My friend Finale Norton pushed me onto–errrrr, I mean “inspired me to join” TikTok April 2022. I told her I’d draft 100 TikToks, and see if it was worth it. One hundred TikToks later…yes, she was right. I found my community on TikTok.

So when Finale asked me to interview some women who were making a profound impact using their voices on TikTok, I got to work. Gary Carter Green from You Can’t Beat Blue produced this 3-minute video of the 5 women I talked to. Take a look.

It was a thrill to appear with Finale on Network NoVA’s Friday Power Lunch as she introduced the video, and I got to talk with the other panelists about the importance of TikTok in political organizing. You can watch our segment at the 17:27 mark.

Spoiler alert: here’s why it’s important to be on TikTok: We all need to be in all the places because the messenger is just as important as the message.