Some people, no matter their stellar brainpower, impeccable work ethic and fantastic sense of style, should never be client facing. I’m not saying you shouldn’t hire them. You’d be crazy not to.

They’re great hunkered down behind their computers, doing research and hammering out strategy. Most of the time they’re the work horses of great organizations. But you don’t want them interacting directly with your clients.

You know the ones I’m talking about. They have book smarts but lack certain social graces. They don’t like interacting with people. You’ve heard of the term bedside manner? These individuals lack it.

So who should be interacting with your clients?  Continue reading →